RAPID FIRE:
ALBERT TRULLS

“Be confident in your ideas, but flexible to change your point of view when it’s needed to.”

Albert’s work focuses on the use of illustration and lettering as a single visual language where both interact and express themselves at the same level.
He has been invited as a speaker in several events and his work has been shown and issued in numerous exhibitions and publications, as well as awarded by major design institutions such as Art Directors Club and Communication Arts. Recently, he’s also been selected by The Type Directors Club as one of the Ascenders 2018.

We’re proud to feature Albert’s work in both Pictoria Volume.1, The Best Contemporary Illustrators Worldwide and Ascenders Volume.1, Leaders in Contemporary Lettering.

Who are you and what do you do?

I'm a freelance art director from Barcelona, focused on illustration and lettering.

How would you describe your work?

It takes inspiration from environments outside the typographic field and transforms them into illustrated letters. I think it could be described as detailed, volumetric, duotone-based, and with a strong use of patterns and textures.

How do you go about creating your artwork? Do you prefer to work digitally or with traditional media?

Although my work is essentially digital, many times I use traditional media to draft and test. Every project drives you a bit into a specific methodology.

What are you working on at the moment?

I'm currently working on some advertising projects and on personal stuff.

Who or what are the top five inspirations for your work?

Modernism, art deco, surrealism, engraving art, and the things that surround me every day.

What's one resource every artist, illustrator or designer should know about?

For me, it would be curiosity.

What is the most valuable lesson you've learned during your time working in the creative industries?

Be confident in your ideas, but flexible to change your point of view when it's needed to.

What is the hardest challenge you have faced in your career, and how did you overcome it?

Being stuck creatively. It tends to happen, but it can be a great opportunity to experiment, push yourself further, and come up with something unexpected and amazing.

What are your professional goals for the next year?

Keep doing what I like.