People are his biggest source of inspiration. He loves high-end, bold visuals, and describes his work as fashion and pop culture-related. After obtaining a language degree, he studied at Accademia delle Arti e Nuove Tecnologie, Rome, where he graduated in Graphic Design and Art Direction. He started his career in Tallinn, Estonia, working for advertising agencies such as TBWA and Newton, part of the Publicis Group. He mostly produces computer generated art resulting from an in-depth analysis of things that stimulate his creativity. Through his art, he aspires to generate positive feelings and curiosity in his viewers.